↳ Doritos // Super Bowl 2025 / “Crash The Haters”

To re-launch Doritos Crash The Super Bowl, we went after every single person who has ever posted a negative comment about our past Super Bowl ads, and challenged them to create a better one. Petty? You bet.

↘ Case Study
↘ Spots
↘ OOH
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↳ Cheetos // Brand Platform / "It's A Cheetos Thing"

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↳ Cheetos & Doritos Flamin' Hot // Super Bowl 2022 / "Animals"