↳ Who
Hi, I’m Fabio Santoro — a creative working @Goodby, Silverstein & Partners.
↳ Where
Currently @ Goodby, Silverstein & Partners
Previously: Lew’Lara\TBWA, Leo Burnett, JWT.
↳ Press + Stuff
⭒ #7 Most Innovative Advertising & Marketing Companies (2026)
• For turning Cheetos hands into a creative opportunity (featuring our Cheetos Other Hand campaign)
⭒ Super Bowl 2025 (Mountain Dew)
• Most searched Super Bowl ad during the Game (Google)
⭒ Super Bowl 2022 (Cheetos & Doritos Flamin’ Hot)
#3 USA Today AdMeter
#1 Most Likable Super Bowl Ad {Ace Metrix/iSpot.tv}
⭒ Super Bowl 2021 (Doritos 3D)
#9 USA Today AdMeter
• Washington Post Top 8 Best Super Bowl Commercials
⭒ Super Bowl 2020 (Cheetos Popcorn)
#10 USA Today AdMeter
#4 AdAge 2020 Super Bowl Commercials
• Time Best Super Bowl Commercials 2020 List
• Forbes Best Super Bowl Commercials 2020 List
• Washington Post Top 5 Best Super Bowl 2020 Commercials
• NEW YORK POST: The Best Super Bowl Spots of 2020
⭒ “Creative Team of the Year Finalist” (2025)
{ Campaign US }
⭒ “Creative of the Year Finalist (2022)”
{ AdAge }
⭒ “50 Rising Stars of Madison Avenue Who Are Revolutionizing Advertising in 2021”
{ Business Insider }
⭒ Part of 2021’s Fast Company World’s Most Innovative Agency
⭒ Part of 2020’s Campaign Agency of the Year
⭒ Young Lions 2016 / Brazilian Competitor / Film Category
⭒ Roger Hatchuel Lions Academy 2008 / Brazilian student participant
( ͡° ͜ʖ ͡°)
↳ Awards
↘ Cannes Lions
Grand Prix (Creative Strategy)
Silver (Creative Effectiveness)
Silver (Creative Strategy)
Silver (Media)
Bronze (Creative Business Transformation)
Bronze (Brand Experience)
Bronze (Brand Experience)
Bronze (Media)
Shortlists x23
↘ D&AD
Yellow Pencil (Digital Marketing)
Wood Pencil (Integrated)
Wood Pencil (Media)
Wood Pencil (PR)
Wood Pencil (Digital / Use of Technology)
Shortlists x4
↘ One Show
Best of Discipline (Integrated)
Gold (Integrated)
Gold (Integrated)
Gold (Integrated)
Silver (Integrated)
Silver (Out of Home: Brand Partnerships)
Silver (UX / UI / Utility / Ecommerce)
Silver (Utility / Ecommerce)
Bronze (Integrated / Omnichannel: Brand Partnerships / Multi-Brand)
Bronze (Ecommerce)
Bronze (Direct)
Winner (One Screen Short Film Festival)
Merit x6
Shortlist x2
↘ Clios
Grand Clio (Partnerships & Collaborations)
Gold (Branded Entertainment & Content)
Gold (Out of Home)
Silver (Integrated)
Silver (Sports: Experience/Activation)
Bronze (Partnerships & Collaborations)
Bronze (Experiential & Activations)
Bronze (Fan Engagement)
Bronze (Use of Music in Experience/Activation)
Bronze (Use of Music in Film/Video)
Bronze (Visual Effects)
Bronze (Integrated)
Shortlists
↘ ADC
Gold (Integrated)
Silver (Storytelling)
Bronze (Integrated / Traditional)
Bronze (Packaging Design)
Bronze (Craft in Video)
Bronze (Online / Mobile Websites / E-Commerce Site)
Bronze (Craft in Online / Mobile / Use of Technology)
Merit (Craft in Motion)
Shortlists
↘ Webby Awards
Winner (Advertising, Media & PR - Best Community Engagement)
Winner (Advertising, Media & PR - Installation & Experience)
Winner (AI, Immersive & Games, Arts, Culture & Events 2025)
Winner (Advertising, Media & PR: Food & Beverage)
Winner (Advertising, Media & PR - Best Social Commerce/Shopping Campaign)
Nominee (Advertising, Media & PR - Best Use of Video or Moving Image)
Nominee (Advertising, Media & PR - Integrated Campaign)
↘ ANDY Awards
Gold (Idea)
Gold (Idea)
Gold (Idea)
Gold (Regional/National TV Commercial)
↘ Effie Awards
Silver (Sustained Success - Products)
Silver (Snacks and Deserts)
↘ CCSP (São Paulo Creative Club)
Silver (Promo)
Bronze (Outdoor)
Bonze (Film)
In Book (Film)
In Book (Illustration Craft)
In Book (Design)
In Book (Film Craft)
Shortlists x4
↘ Wave Festival
Gold (Design Craft)
Silver (Promo)
Shortlists
↘ El Ojo de Iberoamérica
Gold (Design)
Silver (Promo & Activation)
Silver (Promo & Activation)
Bronze (Media)
Bronze (Film)
Bronze (Direct)
Shortlists
↘ Brazil Design Award
Winner
↘ Lürzer’s Archive
Print Ad x4
Film (Automotive)
Film (Special Edition for São Paulo / Automotive)
Package Design (Beverages, Non-Alcoholic)
↘ Los Logos Compass Book (Gestalten)
Logo published (Data category)
Logo published (Picto/Text category)
↳ Contact